How Marketing Hackers Turbocharge Growth Hacking

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class="quads-location quads-ad1" id="quads-ad1" style="float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;</div>&NewLine;<a href="http&colon;//marketinghackers&period;net/" target="&lowbar;blank" rel="noopener noreferrer">Marketing Hackers</a> is a new media and digital marketing consulting company that focuses on growth hacking through marketing automation&period; The company <a href="http&colon;//marketinghackers&period;net/about/" target="&lowbar;blank" rel="noopener noreferrer">co-founders</a> have extensive web development, content creation, digital marketing and website operations management experience in addition to strong programming skills&period; The Marketing Hackers philosophy is work smarter, not harder&period; Programming a flexible, automated solution is generally preferable to traditional operations management which throws written processes and warm bodies at problems&period;&NewLine;Growth hacking is a bit of a buzzword at the moment&period; What it really means is to audit marketing funnels, then setup a bunch of A/B tests to quickly figure out what is working&period; What works with a positive ROI is then scaled as quickly as possible&period; The process then repeats&period;&NewLine;Growth hackers develop distribution through marketing channels at exponential levels&period; While a traditional marketing manage would be content with let&&num;8217&semi;s say for example, 15&percnt; growth year-over-year, a growth hacker would be trying to double the same metrics every month for a year&period; This makes growth hacking particularly appealing to startup businesses&period;&NewLine;<h2>Marketing Hackers’ Growth Hacking Example</h2>&NewLine;Often businesses will be surprised at how simple it can be to &OpenCurlyDoubleQuote;hack” growth&period; For example, let’s say you wanted to make an app that aggregates all the data from every restaurant in the United States&period; You would make money off the app by running B2B sales to the restaurants and generate ad revenue by showing ads to the app’s users&period;&NewLine;What is the hardest part of this business model for an entrepreneur to turn his idea into a real startup&quest;&NewLine;The answer is not the website, the app or the social media&period; It’s getting that list of every restaurant in the United States with all their information up-to-date and then managing that list&period; This list would be used for marketing automation for B2B sales to the restaurants and also used to develop all the content on the app and accompanying website&period; It could even be augmented with all the social media information about each restaurant&period;&NewLine;While a traditional marketing manager would be focused on the list development and outreach, the traditional operations manager might be tasked with developing that list as their first goal&period; To accomplish this, dozens of people would slave away for weeks, if not months, compiling the list in a spreadsheet or database&period; The idea, while national in scale, would probably have to launch in a smaller target market like a state or metro region&period; Buying lists, scanning in phone books, and old-fashioned telephone calls might have worked in the past&period; But today that is completely ridiculous&period;&NewLine;All of this business information is freely available on Google and other Internet services&period; A Marketing Hacker would write a simple program that queries Google against a list of all registered businesses in each state and fills in all the details&period; This is called &OpenCurlyDoubleQuote;data scraping&period;”&NewLine;That data is then checked for accuracy, and all of it put into a big, shared list&period; Both the B2B and the B2C marketing teams work from the same list&period; For the B2B marketers, the list is a lead generation goldmine&period;&NewLine;Automated emails can be sent to each restaurant and the most promising ones can be sent sales letters automatically&period; Calls can be automatically scheduled and sales closed&period; Everything can be tracked from one central place&period;&NewLine;For the B2C team working on the app and website, all that data from the list can be converted into restaurant entries&period; Using open graph data, search engine optimization and social media marketing, the startup can go from no product to a full list of every prospect in the country and start selling right away, all while dominating the SEO rankings and developing their brand name&period;&NewLine;Marketing automation can even recommend what needs to be written in each blog post based on analysis of the search engine market, competitors, and current rankings&period; The entire social media narrative around both the startup and the individual restaurants on the list can even be observed and shaped&period; What once could take a year or more, can be done in a matter of weeks now&period;&NewLine;<h2>Conclusions on Marketing Hacking</h2>&NewLine;Marketing hacking takes the basic ideas of growth hacking and better combines the operational management and marketing management parts together with strong programming skills and big-picture thinking&period; While the above was just an example of how marketing hacking can benefit a simple tech startup with an idea, similar thought processes and marketing automation can be setup for a multitude of startup ideas and even existing businesses struggling to grow their marketing channels quickly&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class="quads-location quads-ad2" id="quads-ad2" style="float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;</div>&NewLine;&NewLine;Can marketing hacking benefit your startup or existing business&quest; If your product or service is scalable and you haven’t already saturated your target market, then the answer is probably yes&period;&NewLine;

Mont Cessna

Mont has 10+ years experience in digital marketing. Experienced with LAMP, CMS and HTML5/CSS3 website development, Mont also excels at math and C/C++/C#. He has managed multi-million dollar media buys though Outbrain, Facebook, Taboola, Yahoo Native, Google AdWords and a number of other display advertising vendors. Mont's written work has regularly appeared on the first page of Google News results and the homepage of Yahoo! He has a B.Sc. in Business Administration with a concentration in Marketing from Drexel University.

Mont Cessna