Philadelphia, PA and Sterling, IL–June 27th, 2018–Drexel University alumni Mont Cessna and Joseph Brady have launched their newest startup, Marketing Hackers, and its website surpassed 1,000 visitors a day last week. Marketing Hackers (http://marketinghackers.net) is a digital marketing focused media company and consultancy. Both avid computer programmers, Mont and Joseph seek to bring “hacking” culture and techniques to digital marketing.
“Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.”
“In computing, a hacker is any skilled computer expert that uses their technical knowledge to overcome a problem.”
Think “growth hacking” but on steroids. What is growth hacking? According to Wikipedia, “Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.”
While the word “hacking” may have negative connotations from malicious hackers forcing entry into protected computer systems, stealing data and wrecking havoc, the word itself means to find an exploit, vulnerability or trick and use that to achieve some end result. Mont and Joseph at Marketing Hackers seek to find the simplest tricks and exploits to achieve one’s marketing goals. Everything described on the website is completely legal and used by some of the best and most successful entrepreneurs, business people, marketers and startups around.
“Marketing Automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.” – David Raab, Raab Guide.
Founded in 2017, marketinghackers.net strives to be the go-to source for information on how to become an effective digital marketer. The company’s philosophy is work smart, not hard. That’s really the basic definition of a hacker–why spend countless hours doing something by hand when a simple hack–a script, a tool, a better method–can simply and automate the work. The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.