Press Release: Marketing Hackers Co-founder Mont Cessna Published in NASE Newsletter ‘SelfInformed’

Frisco, TX–June 27th, 2018–Marketing Hackers co-founder, Mont Cessna, was featured in the June 2018 edition of the National Association of the Self-Employed (NASE) monthly newsletter SelfInformed. The article is titled “Search Engine Optimization vs. Search Engine Marketing” and is focused at small business. The differences between SEO (search engine optimization) and SEM (search engine marketing) are explained in-depth.

SEO focuses on organic search traffic. That is free website visits that come from someone searching for keywords in Bing, Google and other search engines. SEM focuses on paid search traffic. That is visits that result from clicks on paid advertisements above, beside and below organic (free) search results. SEO is free, SEM costs money.

Websites such as Google and Bing rank web pages based on their relevancy for particular search keywords, their mobile optimization, the time it takes them to load in a web browser, their organization, how long their domain has been online, and more.

Mont Cessna founded Marketing Hackers last year with fellow Drexel University alumni Joseph Brady. Mont and Joseph previously launched a website design, development and hosting company–iZen Software LLC–in Philadelphia, PA while in college. Mont went on to become Marketing Manager for while Joseph works in web application development. After deciding to put their talents together, the idea of Marketing Hackers was born.

Think “growth hacking” but on steroids. What is growth hacking? According to Wikipedia, “Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.”

NASE also featured SEO and SEM in their video “SEO and Organic Search Results” on YouTube in their NASE Minute monthly video.

Marketing Hackers is poised to become the premier media company in the United States focused on digital marketing automation, growth hacking, audience development, A/B testing and more.

To learn more, contact Marketing Hackers at <>.

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Mont Cessna
Mont has 10+ years experience in digital marketing. Experienced with LAMP, CMS and HTML5/CSS3 website development, Mont also excels at math and C/C++/C#. He has managed multi-million dollar media buys though Outbrain, Facebook, Taboola, Yahoo Native, Google AdWords and a number of other display advertising vendors. Mont's written work has regularly appeared on the first page of Google News results and the homepage of Yahoo! He has a B.Sc. in Business Administration with a concentration in Marketing from Drexel University.