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Category: Digital Marketing

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The Top 5 Facebook Advertising Mistakes I See Clients Make

November 4, 2019 Mont Cessna 2 Comments

I spend a lot of money on Facebook advertising for both businesses and other marketing agencies as a consultant. Facebook…

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Posted in: Digital Marketing Filed under: advertising, Facebook

The Top 5 Mistakes I See Digital Marketing Clients Make

September 1, 2019 Mont Cessna 2 Comments

I’ve worked as a digital marketing consultant for dozens of businesses across different industries and been the marketing manager for…

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Posted in: Digital Marketing

Blockchain Technology Is Disrupting Traditional Digital Advertising

June 28, 2018 Joseph Brady

In Laymen’s terms, Blockchain Technology can be explained as spreadsheets or ledgers which are shared and maintained concurrently over several…

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Posted in: Digital Marketing
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My Favorite Google Analytics Custom Report

June 25, 2018 Mont Cessna

Google Analytics is possibly the most valuable analytics tool you have available in digital marketing. How else are you going…

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Posted in: Digital Marketing Filed under: Google Analytics
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Setting up MailChimp on Your WordPress Website

May 30, 2018 Mont Cessna 2 Comments

MailChimp is a great tool for capturing the email addresses of your website’s users and then sending them your newsletters.…

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Posted in: Digital Marketing Filed under: MailChimp, WordPress
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How to Setup a Self-Updating Marketing Dashboard with Google Apps Script, Sheets and Analytics

November 14, 2017 Mont Cessna 1 Comment

Marketing dashboard! Sounds like a scary thing, doesn’t it? Dashboards are technical and marketing requires a degree right? False on…

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Posted in: Digital Marketing Filed under: Google Analytics, Google App Script, Google Sheets
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Your Definitive Guide to UTM Codes

Mont Cessna 2 Comments

  UTM stands for Urchin Tracking Module and is a string appended to a URL to allow Google Analytics properly…

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Posted in: Digital Marketing Filed under: Google Analytics, UTM Codes
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Creating WordPress Posts from Data in a Spreadsheet with WP All Import

November 11, 2017 Mont Cessna 1 Comment

You’ve setup your website with Yoast for SEO, Google Analytics and Google Search Console, filled out your homepage, about section…

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Posted in: Digital Marketing Filed under: Google Sheets, WordPress, WP All Import

Recent Posts

  • The Top 5 Facebook Advertising Mistakes I See Clients Make November 4, 2019
  • The Top 5 Mistakes I See Digital Marketing Clients Make September 1, 2019
  • Interview of F5Bot Founder Lewis Van Winkle July 21, 2018
  • How Marketing Hackers Turbocharge Growth Hacking June 30, 2018
  • Promising Opportunities for Marketers Using Crytocurrency June 29, 2018

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